Friday, 3 June 2011

FMP Evaluation

A bulleted summary of things that were good, bad and what I will improve upon:

Brief 1; Doppler:
+ Professionally finished and crafted deliverables that was presented well through well considered stock choices, formats, photography and layout.
+ Produced more than 1 typeface for the brief.
+ Produced a conceptual typeface which resulted in being in the line for a placement at Raw Design in Manchester.
+ Developed the brief into a much larger brief that showed how a conceptual typeface could be used in situ.
+ Gained a new contact within Manchester and recognition by a large northern type-based agency.

- I could have produced some explored and proposed quick online content for the brief.
- More initial research into sound could have been explored into different directions that the design could have taken.
- I could have taken the development further and produced a typeface that was perhaps more functional.

Brief 2; Made:
+ Successfully delivered a live pop-up shop event within the college.
+ Produced a vast range that covered lots of different formats, type design, online promotion, print campaign, and merchandise. I also worked initially on getting the vendors to apply for the shop through a poster and email campaign through the college.
+ Innovative use of type for a pop-up event.

- Spending too long with small ammedments for the client and not simply saying no.
- Not considering placement of logos, as I feel that the placement of these could have been considered better.
- Not defining my role within the pop-up shop properly leading to having more leadership in when and what happened with the pop-up shop status.
-Spending too much time hand-printing material when i should have commissioned someone to do it.
- Not properly exploiting the visual possibilities using the typeface that was produced.
- Not exploiting the possibilities of a range over a period of time, i.e. pop-up shop 3, 4, 5 etc.
- Should have explored more the possibility of large signage to get people to the event inspite budget restrictions. Giant mock-up letters, wall vinyls, painted up letterforms etc.

Brief 3; Foxx:
+ Choosing to decline continuing with the client after parts of the brief, the general direction and insufficient feedback did not start going to plan. The brief then gave me the opportunity to create something that I wanted to produce.
+ Creating well crafted mocks of the final material and considering detailed aspects of delivery when creating merchandise.
+ Large amount of early development and exploration into the design of the logo.
+ Good wealth of research into the band's competition and generic resarch to inform the design direction.

Brief 4; Photography Yearbook:
+ Working within a collaborative practice to better understand the benefit and downfalls of working as a team.
+ Helping to craft the yearbook mock-up to give a better finish.
+ Understanding and implementing a row structure within the layout to give a better versatility within the layout for the photography.
+ Contacting printers to help get quotes and negotiate our proposals. Ad arranging visits to better understand the process.
+ Learning the importance of proofing, the importance of alignment, consistency and appropriateness of stock and knowing to check check check.
+ Helping to produce a brilliant mock-up of the final book.
+ Working on producing the end of year promotion to create a more substantial brief.

- Not being honest enough and holding back when it comes to design decisions and not pushing concepts further.
- I feel I could have been far more professional when it came to delivering work on time and I do feel I let down my colleagues when it came down to making decisions further down the line.

Design Context
+ Learning more about the industry within type which has hopefully led to placement opportunities.
+ Quality and craftsmanship.
+ Considering the format of the publication and how it could be used to best showcase the research in a format that will be used over a length of time.

- Not collecting enough primary research.

General Comments
+ Selection of live briefs gave me a good indication of working with a variety of clients.
+ Finding I was more happy to work with myself rather than working within a collaborative
+ Greater appreciation for craft, particularly when it comes to producing mock-ups to pitch to clients.

- Need more briefs that show an ability to carry a range through not just 1 event/issue but consider the longevity of issues/multiple events such as a magazine or a monthly event.
- Select a brief that looks towards packaging, possibly a more substantial publication design.
- Consider producing typefaces with font files and type specimens.
- Should have considered completing a student competition brief as part of my FMP.
- Not looking and enough and specific contextual sources to inform the development of my practice.

Thursday, 2 June 2011

Photography Yearbook Submission Boards

Photography Yearbook

Design the Photography yearbook publication to be delivered as part of their end of year show exhibition.


All Aboard Records Submission Boards

All Aboard Records

Revitalise the image of All Aboard Records through a redesign of the identity.


End of Year Show Submission Boards

End of Year Show

Design the Photography yearbook publication to be delivered as part of their end of year show exhibition.


Raw Type Submission Boards

Raw Type (Part 1 & 2)

Brief Part 1
Create a typeface based upon themes of either time,
sound, photography or light and produce a promotional
poster for the typeface design.

Brief Part 2
Using the Doppler type as a basis for the design
direction, propose how the typeface could be used in


Foxx Submission Boards


The Brief
Create an identity for the indie band Foxx and
propose a range of printed merchandise
material that links with their new visual


Made Submission Boards


Name, design and promote the second event of the
Leeds College of Art Pop-up Shop.