After spending most of the evening last night in the print rooms I was disappointed with the exhibition guide that I had designed. The format was simply too small and the amount of detail within the design didn't reflect the minimalist aesthetic that I had used for the design of the rest of the promotional material.
Joe suggested using a longer more custom format similar to his chromatologies leaflet would be more appropriate. Keep the design minimal also and avoid putting those images of aircraft in as it let the view know too much before they enter the exhibition. Instead use the consentina fold as more of a design feature as oppose to simply a format and hopefully the design of the type will come though as the strong communication tool. The result was far better.
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