Satisfied with the design direction of the project I quickly mocked up some t-shirt designs using the logo. Playing on the idea of a Pangram (link) the typeface used on the logo is continued and for the other t-shirt a woodland image is placed in front of the text.
I sent the designs to Beth in a PDF format. Although I probably could have pitched several design i felt this design and the strong research behind it was sufficient to justify the direction:
Foxes by folklore are regarded as symbols of cunning and trickery and are considered almost mythical. The logo is designed to communicate these concepts onto the branding of the Foxx Band. Irregular character features are used to communciate a mythical feel, the design is also lit with monotone imagery and a strong orange colour overlayed on the top.
Tone of Voice:
Eclectic, unusual, bold
Beth responded soon after requesting the brief be handed in later and a posted format to be sent to an address. Realising that this process could draw out the length of the brief I declined to continue the brief forward and made the brief into a short brief as part of my project work only.
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