Factory Four Submission Boards

Factory Four

Brief

Revitalise the image of Factory Four through a new logo concept.

Boards:

F4: Context K2 Screen Printers

K2 Screen Printers is one of the leading specialist silk-screen printers in London. Unlike K2, Factory four offers additional services and lower rates. Their identity is actually very similar to the new logo I have created for factory four. I am unsure as to whether I should consider looking again at the logo design.

F4 Business Card Mock-up

For the F4 identity brief I screen printed some stationary items that they could use for their invoicing and documentation. The stationary is printed in gold which will be a running identifying colour throughout the company.

Factory 4 Newsletter formats and layouts

The factory 4 newsletter is to be created to provide a communication point between the members and possible new members to find out what is going on, who's joining/joined, and what new businesses are starting up/existing.

The newsletter will also provide a base for promotion of the facilities and entice new members to join through engaging with current events and keeping an up-to date creative mindset.

Pat Mehbrei via typography served and below David & Chloe's Leeds College of Art newsletter.

I've began looking at simple formats like the consentina fold and the book format. The document should be 8 pages long to accommodate:

1 page - cover

2 pages - featured member of the month

2 pages - news and exhibitons in Leeds

2 pages - new business of the month

1 page - about/pricing/facility details etc

Factory 4 Competitor Research: Print Club London

Print Club London like factory 4 offers printing facilities for members and encourages new business through their business. Print Club London however specialises in screen print and all printed matter. They do this through:

+ specialist sourcing of materials

+ holding exhibitionsand get-togethers

+ holding workshops

+ having a shop both online and offline for members to sell work

These are enhanced by a:

+ simple identity

+ easy to navigate website

+ an inhouse design team

+ good location

Factory 4 Business Card Ideas

Factory Four Logo

Type Treatment Contextual Research

Factory 4 Initial Development

Possible proposal for the new factory 4 (abbreviated) logo. The idea for this is based on an abstract blob-like form, like an ink splat in relation to the craft process.

I started sketching some of my initial ideas out on paper for the new factory 4 logo (below), simply playing with the name in a variety of different compositions and interesting typographic treatments.

Factory 4: Competitor Research

Space itself:

Current Webspace for Factory 4:

One of the main Local competitors to Factory 4 locally is the West Yorkshire Print Workshop, not the most original name. They offer a variety of craft facilities, higher pricing and is more local to professionals in Huddersfield.

Various logos of companies/groups/individuals that offer similar work/facilities:

http://www.londonprintstudio.org.uk/

http://www.eastlondonprintmakers.co.uk/

http://printshop.org/web/home.html