Foxx Submission Boards

Foxx

The Brief
Create an identity for the indie band Foxx and
propose a range of printed merchandise
material that links with their new visual
aesthetic.

Boards:

Foxx Type Specimen Poster Development

Open publication - Free publishing - More foxx

Foxx Type Poster

Finishing the brief is now here. From having a quick tutorial with Joe he recommended finishing the brief of with a typographic based poster to promote the typeface. He suggested do it quickly to resolves the brief and get it photographed properly to show the detail in finishes I had gone to. Below are the poster samples with the first being the one I am printing.

Bratislav Milenkovic

Stefan Schuster

Foxx Label Embossing + Spot Varnish

For the design of the packaging I wanted to communciate a high end feel through use of print finishes stock choices and general atention to detail. For the design of the labels I used an blind embossing effect created through passing it through the printing press. Overall really happy with the results.

Pattern ideas for the packaging (google):

Final detail to be spot varnished onto packaging:

Foxx Typeface Development

Based upon crit feedback it was suggested that I extend the type work further by creating a full typeface that could be used as part of their branding scheme. Working from the few characters that I had already created I experimented with certain characters and how I could adjust their simple fors to create something more interesting and all together more 'mystical'. These type based elements included dots in place of lines, double lines, more geometric letterforms,

I started playing around with interesting compositions involving pangrams which I though could be used on merchandise. Having experimented I have now prepped a screen to have the t-shirt printed. More to come.

Foxx Brief

The brief for the foxx branding brief.

Vincent Font via TypographyServed

Workshop via ThisisWorkshop

María José Torrero Heredia via TypographyServed

Logo Ideas & Development

Logo and Fox-Related Band Research

As it turns out there are a wealth of bands that include fox within their names, I also started looking further afield, looking more at other companies such as pubs, clothing and even eco-companies that go by a name that includes fox.

There are a variety of interesting literal visual interpretations that use the fox tail or an illustration of a fox as part of their commercial branding. Silver Foxes, the Foxes and Fleet Foxes have type-based logos that don't use illustration.

Fleet Foxes are probably one of the biggest with a visual style lit with rural-esque painting style imagery, much like to convey a british history probably to do with fox hunting. The typeface is an uppercase serif which overlays the imagery. Overall the visual style is really nice and communicates a heritage value within the music they produce, to suggest a very acoustical/indie value within the music.

The Foxes are another indie style band with a visual direction that simply uses the name as type within the logo. Not very visually interesting identity but they seem successful and it is clean and consistent.

Foxes! (above)

Silver Foxes (above)

Taming Foxes (above)

Email Conversation with Beth for Foxx Branding

Satisfied with the design direction of the project I quickly mocked up some t-shirt designs using the logo. Playing on the idea of a Pangram (link) the typeface used on the logo is continued and for the other t-shirt a woodland image is placed in front of the text.

I sent the designs to Beth in a PDF format. Although I probably could have pitched several design i felt this design and the strong research behind it was sufficient to justify the direction:

Foxes by folklore are regarded as symbols of cunning and trickery and are considered almost mythical. The logo is designed to communicate these concepts onto the branding of the Foxx Band. Irregular character features are used to communciate a mythical feel, the design is also lit with monotone imagery and a strong orange colour overlayed on the top.

Tone of Voice:

Eclectic, unusual, bold

Beth responded soon after requesting the brief be handed in later and a posted format to be sent to an address. Realising that this process could draw out the length of the brief I declined to continue the brief forward and made the brief into a short brief as part of my project work only.

Fox (disambiguation)

In many cultures, the fox appears in folklore as a symbol of cunning and trickery, or as a familiar animal possessed of magic powers.

A Kitsune is a nine-tailed fox in japanese folklore is a mythical fox which has nine tail and posessed magical abilities.

Other useful articles on mythical beings:

+ Top 10 real mythical animals (link)

+ Wikipedia's long list of Mythical Creatures (link)