Finished Context Publication

Factory Four Submission Boards

Factory Four

Brief

Revitalise the image of Factory Four through a new logo concept.

Boards:

Foxx Type Specimen Poster Development

Open publication - Free publishing - More foxx

Raw Type Part 2 Visual Exploration

Breaking Waves will be the names of the exhibition after trying several different ideas, the two worded naming provided the best opportunity compositionally and gave more substance to the typeface that was used instead of using it for just a single word.

The dana centre hosts talks that are predominently trageted at professional scientific careered individuals the style of the exhibition had to therefore communicate this to the select audience.

More basic compositions involving shapes formed the basis of initial ideas.

Open publication - Free publishing - More poster

Raw Type Proposal for Part 2

Based upon final crit feedback I was told I should expand some of the ranges within my current briefs as although it was clear that a lot of work had gone into designing type it didn't necessarily come through on the deliverables that were produced.

For this reason I have decided to expand the Raw Type brief and proposed how the typeface could be use in situ within and exhibition design and it's event promotion.

I mocked up a small range of deliverables that could be produced as part of the range within this small extra brief. Hopefully these two briefs should work together and show better how the typeface I produced could be used.

Raw Type Initial Drawings and Sketches

Based upon the initial research into looking at the breaking of sound barriers I started sketching some initial ideas using circular patters to create abstracted letterforms.

Going back to the initial image that i had collected as part of my initial research the best simple solution i had found was using the pattern of rings with a thicker line going through to illustrate a letterform through this line's direction and length.

To best communicate the difference between what would be a moving object and the resulting sound waves a thicker line was created to best illustrate what was going on within each letterform. A variety of weights were tested below to best represent the letter forms within a variety of scales.

I also started to experiment here with breaking the concept down that I had created to make a more simple and less conceptual creation. This other typeface could be integrated as an actual face besides being a simply decorative piece.

Raw Type Initial Ideas and Research

Visually presenting sound seems quite challenging and perhaps difficult because of the fact that it is invisible. Upon initial research I found various scientific theories surrounding sound particularly within the field of speed and breaking different sound barriers, such as the Mach scale.

The Doppler effect is a science I thought was rather interesting as the diagram below explains:

The source of a waveform—such as sound or light—sends out a wave at a regular rate or frequency. But if that source is moving, it starts to catch up to waves in the direction of motion, as well as pulls away from the waves opposite the motion. The velocity of the waveform does not change, but the wavelength and frequency does change due to the motion of the source.

This causes the wavelength in the direction of motion to be shorter and their frequency higher. Likewise, the waves moving in the direction opposite the motion of the source will have longer wavelengths and lower frequencies.

There are many videos within youtube of aircraft flights that show this doppler effect and the breaking of the sound barrier. Really interesting and have started drawing sketches based upon the waves represented by the diagram above. The challenge of all this is to create something that will by visually engaging but also be somewhat in the realms of readable. I do doubt that symbolism of letterforms will be sufficient for a good shot at the placement in Manchester.