Position Statement Surgery Prep

Last year my position statement started off as "High end identity design and visual solutions driven by layout and aesthetics for quality print and web distribution". A tad wordy and much of this has changed in only a few months.

I feel that in terms of end product labels such as identity design are far too specific and in terms of showing an ability of typography skills I should consider that range of end product that it can be applied to. My process of design is not necessarily driven by layout and aesthetics but it it more. And I feel using the term quality is vague and although I may swing towards a certain type of look the outcome may not be quite the "high-end" I imagine because it is determined by the client.

Based upon the work I produced for the last module and where my practice is heading I have revised my position statement; "Typography and layout based visual solutions with a focus on simple communication."

Statement of Intent

I intend to fulfill my position statement, by creating a number of briefs that look at identity design with the potential of being spread across print and web distribution, research led investigations leading to looking at type-based visual solutions with the potential for expansion onto print and web application.

(more to be posted)