Based upon the brief I produced last year with hannah I've decided to have a look at the Fedrigoni brief again. This year the brief has changed to creating a campaign for the promotion of the paper, I think this would be a good opportunity to try some of the concepts and idea that I had last year.
The concept that I have started to look at was 'Impact'. I think this could be a really interesting concept and would suit the nature of a campaign. I have initial ideas of impact installations and using the idea of fireworks as a starting point to the brief.
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