Working on the year I started thinking about who is was going to be given to and why and suddenly it popped into my head, we are exposing ourselves. Not in a nudist way but in the way we are exposing our creative talents to the industry, so I started to play off this idea and worked from there. I managed to sample some imagery from Getty Images, that communicated the concept well and I started working with the basic layouts and how they themselves could communicate exposed. There are several design ideas that I think would communicate it well.
Exposed
+ Stock
- Raw/uncoated
- No shine
- See-through?
+ Format
- open - box, gatefold
- Exposed bind/cover
+ Colour
- Limited - Black, white + accent colour
- Tonal ranges of grey/black
+ Typeface
- Stripped down - just words (helvetica)
- No serif details
+ Photos
- Black and White
- Monotone
- Coloured photos of people's work are the exception
- Content - Real photos, actions shots, no cheesy photoshoots, people doing what they do
- Over exposed, blinding flash
+ Logo/Front
- Stripped/exposed
- Emboss, accent colour only
- Images of people on the outside (exposed)
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