I began testing expanding the brand of the record label onto associating promotional material for events. I felt as a brand this would really communicate well to it's target audience. Bold and simple colour lit with the new typeface in an long format poster. This kind of visual styling is designed to appear eclectic and picks up on the nostalgic elements of a circus or performance listing of acts. I intend to add more illustrative elements to the design which will pass onto other formats and print using screen print techniques.
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