Wednesday 30 March 2011

Design Context: Experim Typography


For my design context i am looking at type-based designers and studios, i am looking at what people are producing, are they experimental, who is producing innvoative typefaces that push symbolism. Where are these typefaces being used and how well are they recieved, how do you push typography and who are the clients and do they have this appreciation for rich, diverse and experimental typographic forms. How are they being experimental, through shapes and forms, materials, processes, layouts?

My design context relates to my design practice very hand in hand. The influence of what I am looking at and where I can take it further greatly influences the origins of my orginality in the type that I produce.

Below I have attached a selection of work which has influenced the type that I have been producing.

Non-Format - Computer Arts Cover (I have one at home!)
Studio in Norway, design for the music industry, fashion and art direction.


Calango - Typogami Animated typography
Netherlands based typography

Design Project - Re-bag Shopping Bag
Leeds based graphic design studio covering a variety of disciplines.


NousVous - Kibbokift
Small collective based in Leeds and London, predominantly working in the creative sector, visuals are lit with experimental typography, illustration and installation.


Effektive Studio - Render Branding

'We were approached to name and design the identity and website for a startup architecture & CGI studio based in Aberdour, Fife. The chosen name Render, is relevant to the business as they specialise in the rendering of 3D architectural drawings and visualisations. The creative approach was derived for the name render and the way that un-renedered images and objects are displayed by the way of a wireframe box with strikethrough. Using these boxes we created a bespoke type based identity and graphic language which is modular in its design and like architectural building blocks can be moved, stacked and used to create a variety of shapes and designs.

The business cards below have been white foiled into 540gsm duplex colourplan as well as the design and implementation of a Cargo based CMS website.'



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