After getting the designs back from the photography students, they approved one of the particular typefaces but there we issues:
+ The design looked too much like just a typeface of a written word.
+ The design could better express the concept of unseen though it's positioning and use of gradient.
+ A better balance should be created between the letterforms.
To recrify the design I altered the typeface by removing serif detail, making the weight more even, and altering the 's' completely to make the logo more evenly spaced and the 'e' was alter also to make them more rounded. The 'un' now also sits back using a 50% tint, communicating the 'seen' element much more.
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